Color. Its importance and todays need to accurately reproduce it on packaging is more important today than ever. With an increase of brands in a crowded marletplace, means color must match perfectly so the consumer can have product recognition Since color plays such an important role in advertising products and services, it is extremely important that color management is correct all the time.
The significance of color targets using various types of substrates is critical in determining color.
Correlating Ink To Press
The term color management refers to the process used so that color reproduction is exact, and specific color matching is possible. Understanding the following procedures will go a long way in determining your job is printed correctly the same everytime. Always have a printed sample from the press after final approval.Produce a color drawdown on the same substrate that is running on press. Compare the printed press sample to the proofed color drawdown.
At times color problems can come up because different devices have different color characteristics that do not match perfectly. When this happens, it is important to understand the process so that color problems can be corrected before the printing process. Clients can take advantage of color correcting artwork and or mixing color specific inks.
Why are Profiles and Reference Colors Necessary?
Effective color management involves the use of color profiles and reference colors because different devices may use the same color number for different shades. Starting with a baseline color from an existing or previous packaging or label, will greatly improve achieving the final color on press.
How important is color matching? A lot of time, thought, and effort goes into color selection during the design process in order to get the desired results. The use of color has tremendous impact for the consumer. Creating award winning products. printing projects getting the exact shade of color that was chosen is imperative, and even a small variation can make a big difference. Making sure photography and or four color images are in focus can be the difference between a customer noticing your product at point of purchase.
Why do Colors Vary?
Color management prevents color variations. Colors can vary because the many different devices and programs cannot reproduce all of the color range that the human eye can see. Some artwork uses RGB color model, others use the CMYK model.PMS colors can be used to enhance the final product.
Discuss your Color Matching Requirements with your Printer
If you are concerned about color management or your images and graphics must exact.Discuss this with the printer that you have chosen. The printer can help you determine whether exact color matching is needed, and then help you get the results that you want.
